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Starting a food business in a hill station is different from starting one in the plains. Streets are narrower, rents

Between Diwali and New Year, markets in Guwahati’s Paltan Bazaar and Ganeshguri and Shillong’s Police Bazar and Laitumkhrah stay crowded

A practical Instagram and Facebook guide for Treat Corner franchise owners in Guwahati, Shillong, and Assam — turn followers into

Gen-Z—the generation born between the late 1990s and 2010—is rapidly becoming the main economic driver for the food and beverage

Starting a food business in Northeast India often comes down to one critical question: “When will I actually recover my

Across Guwahati’s Ganeshguri, Six Mile, and Paltan Bazaar, and Shillong’s Laitumkhrah and Police Bazar, a quiet shift is happening. More

Every year, hundreds of first-time entrepreneurs across Guwahati, Shillong, and Assam decide to invest their savings into a food business.

Shillong’s food scene has changed fast over the last few years. Walk through Police Bazar, Laitumkhrah, or Iewduh on any

If you’re reading this from Jorhat, Tezpur, Silchar, Nagaon, Dibrugarh, or anywhere in between — this blog is written for

What does it take to start a successful food business in Northeast India? Most people assume the answer involves years