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Gen-Z—the generation born between the late 1990s and 2010—is rapidly becoming the main economic driver for the food and beverage […]

Starting a food business in Northeast India often comes down to one critical question: “When will I actually recover my

Across Guwahati’s Ganeshguri, Six Mile, and Paltan Bazaar, and Shillong’s Laitumkhrah and Police Bazar, a quiet shift is happening. More

Every year, hundreds of first-time entrepreneurs across Guwahati, Shillong, and Assam decide to invest their savings into a food business.

Shillong’s food scene has changed fast over the last few years. Walk through Police Bazar, Laitumkhrah, or Iewduh on any

If you’re reading this from Jorhat, Tezpur, Silchar, Nagaon, Dibrugarh, or anywhere in between — this blog is written for

What does it take to start a successful food business in Northeast India? Most people assume the answer involves years

Walk into any busy food spot in Guwahati — Paltan Bazaar, Six Mile, Ganeshguri — and you’ll notice something different

Everyone in Northeast India wants to start a business. Ask anyone in Shillong’s Laitumkhrah market, Guwahati’s Ganeshguri neighbourhood, or the

Let’s be honest — eating out every day in Guwahati can add up quickly if you’re not careful. But what